Everything about Ideal World is fake in style. Facts is a dirty word it seems. All about ‘theatre’. Solid information on screen about numbers remaining would kill the likes of Mason’s, Morgan’s and Simon’s routines stone dead. You wonder if TJC will kill it in the end - keeping the channel numbers alone. Or just run it a just about break even folly longer-term.
IW, especially revenue/sales, were way bigger than TJC before they went belly up, so my opinion was that TJC acquired the IW name and started the channel quickly/unprepared for two reasons, one to hopefully attract IW customer base to TJC (Being attracted to the old IW name) ti increase sales/revenue and secondly to kill off Shop extra before it could attract the old IW customer base and end up being a competitor to TJC.
From their accounts, which only covers the first 6 months with the new channel, they obviously killed off Shop Extra so that part worked, but part one doesn't seem to have had the huge increase in sales and revenue they may have hoped for. Yes their sales & Revenue was up from the year before but that was an increase from a big drop in revenue the year before that, and that increase in revenue with the new channel was still less than the revenue TJC&TJC Beauty channels had a couple of years ago.
The next accounts at the end of the year will give a better picture as it will have a full year trading with the new IW channel.
TJC & 6 months of TJC Beauty (launched mid financial year) 2021/2022 plus other revenue (investments in group shopping channels in America/Germany etc) - £81.4 million (profit £13million).
TJC & TJC Beauty 2022/2023 plus other revenue (investments in group shopping channels in America/Germany etc) - £74.9 million (profit £8 million).
TJC & 6 months TJC beauty & 6 months IW 2023/2024 plus other revenue (investments in group shopping channels in America/Germany etc) - £78.9 million (Profit £6 million).
IW pre belly up was in the region of £130 million revenue/sales (although hard to remember exact figures as docs no longer available).