So you discover the greatest skincare product of all time. Based upon Nobel Prize winning science ( spoiler, it isn’t ). Everyone wants it, incredibly expensive ingredients, no other company has anything like it. Massive
trial involving 100 people for a whole 8 weeks shows miraculous results. What’s the first thing you do? Get it into Harrods or Selfridges at £500 for a few grams, get articles in scientific journals explaining how revolutionary it is. No you flog it on a low rent high tat shopping channel on 5 flexi payments between a £12.99 lumber pillow and a crap handbag. Seriously? The before and after pictures are taken under different lighting conditions. It looks like they have just increased the brightness and lowered the contrast for the after pictures.
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