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Serious question for all you knowledgable folk:

These lanterns he’s selling. 2 for £10.
Yes I appreciate they are/look plastic but how on earth does anyone make a profit on them?

Manufacturer,Supplier,Retailer(IW)..all need a slice so I am really baffled how they can all make a profit on them?


I know they are horrible and I wouldn’t want one or two tbh but they are really cheap.

Loss leader type sale? Just to get people involved with IW

Because they buy it for pennies, and sell it for pounds - tens or hundreds, depending on the item.

Suppliers, middle-men, brands is very much the original IW model, and TJC is so (for all we criticise) financially successful because they went a different route. They followed the first bit of market stall rule book "pile it high", but ignored the second "sell it low".

In most instances (some collagen brands, watches, clothing, drones, and a few other bits aside) they are the supplier. They buy/import/source stock direct from China (or India, Vietnam, etc) in bulk at wholesale prices, direct from the manufacturer of whatever generic tat it is, e.g., usb cables, 2002-era dash cams, solar lights, plastic thing with bluetooth in…

They also get "branded" stock from the same UK-based clearance auctions that places like Home Bargains, Poundland, etc get their stock.

For the vast majority of IW3's electrical stock - vacuums, air-fryers, solar lights, etc – can be found under various different abstract pretend-y brand names on Amazon or eBay from UK companies doing the same thing as IW3: importing and reselling.

This is why you can also go to AliExpress or Temu and buy the exact same item(s) closer to the cost price TJC/IW pay.

For example, the corded stick vacuum Ideal World was selling a few nights ago @ £49.99 — an "absolute giveaway of a price", they said. You can buy the same one on Temu for £12.99 plus £2 p&p — and that Temu seller is also making a margin, which shows you how much more IW's is.

Ideal World has bigger overheads, but also big-heads… so don't feel obligated to pay excessively more to keep TJC's owners filthy rich, and shysters like Pedro and Jacks in cloud cuckoo land. If you really want to to help fund Pedro's Patio Door surgery, buy a Cameo video from him once in a while 🤭.

There is some suggestion that when we see products with a dispatch date that's …a few weeks post order, that drop-shipping may be involved. AliExpress do offer that as a service, so everything arrives to the customer with the shop's branding on, etc but it is dispatched from China.
 
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I heard him say 'and these have to be on a first come first served basis folks ...' the other night.

Eh? What?!?

Surely that's how it ALWAYS works on IW?!?

They don't half come out with some sh1te!

I mean, that's how shopping in general works, surely?!

Ideal World pretending it's unique. Like when Mike says "we even give you a 14 day money back guarantee" — think you'll find you have to, mate.

Sorry love, I can't sell you those potatoes
What, why? I'm first in the queue - you only just put them out.
Exactly, love - someone else might want to buy them.
I don't understand. You have lots of potatoes. I want to buy some.
On yer bike; this isn't Ideal World. We don't operate a first come, first served basis 'ere!
Oh… I'm sorry… I even had the money out to buy them…
Sling it, madame. I want to serve the bloke fourth from back, who looks like he's only here for directions.
 
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Janice impressed with the toothbrush deal, amazed at the price, £29.99 normally £50 he says. Has 5 modes, 31,000 pulses, blah blah. He paid £79 for his own one and only has 3 modes.

My toothbrush also has 5 modes, 40,000 pulses cost £17.59, okay mine is a unknown Chinese brand but hey still working after almost 4 years.
 
Yeah but Janice says it's the perfect gift, and Janice would never lie to us. ;)

Phew, I was about to type out an acerbic comment laying in to the useless looking crock of sh*t on screen (and the product he's selling) but I'd forgotten that he doesn't lie to us — he hasn't mentioned it this evening!

So big thanks for the heads-up Hammy, I could've missed out on buying …whatever the thing on the table is supposed to be.

Janice says it's the perfect gift, and he doesn't lie, so I'm gonna pick up the phone and press trash… I mean hash… and 'av a multi buy for my niece.

She's only 5 but I know she'll be thrilled when she opens 3 of them on Crimbo — 'the perfect gift! how did you know! was it santa?!' she'll ask in excitement.

"Close," I'll reply with a chuckle, as I lean back and watch my sister open her perfect gift of Dubai Air Freshener and copper socks.

"His better-looking, gym-ripped, super-rich brother, Yiannta Claus"

Thanks Janice/Yiannis!
 
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Reviews again.

Although he didn't mention Teressa's review.

Teressa.PNG
 

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