This is the biggest enemy of craft shopping TV in the modern day. 'Broadcasting' equipment has become so capable and miniaturisable that it's possible to set up a basic video and audio situation with minimal spend and products you can buy on Amazon. You can get into a website and social media with a computer and a couple of actually quite inexpensive cameras, and how much you spend depends on how good you want it to look. You can start at £1000 outlay compared to a fully fledged TV studio which could start at £250K for example but you'd want someone to staff it if you don't know what you're doing.Clairity Craft posted on Facebook something along the lines that the lights are out on C&C this weekend. Their shows will know be broadcast on the Clarity website instead. Stephanie Weightman showing theirs on their website and Instagram and Highlight crafts posted all orders placed with C&C will be fulfilled. Not looking good.
That circumvents the excessive margins these channels will ask for so you can return your investment fairly quickly if you have sales volume and can fulfil yourself.
