I caught part of the All In a Box roast dinner in the post presentation the other day - Not the gristly part, I hope..
From what I did see, you could choose a roast beef dinner with all the trimmings, or a roast chicken one with similar, delivered to you in a chilled box, with some kind of musical playlist included - which didn’t seem the most easy fit in the world. Now, I may be slightly out on the cost - but I seem to recall it being around £55.
The idea appeared to be that everything had already been cooked, and your role was to reheat it when ready. Now, I don’t know about you, but roast dinners already cooked then reheated are not the most appetising proposition in general. And for £55, I would want something sublimely enticing to eat.
Break it down.. Even a corn fed chicken from a supermarket can be picked up for about £8? Pigs in blankets I’m guessing.. but, maybe £3 for a pack? And the various veg/herbs/gravy that goes with the product - in a supermarket (let’s be generous) maybe £10 for everything? That gets me to about £21 so far. Even if I did want a selection of paid for digital tracks to go with my roast dinner, which is highly unlikely - I’m not sure I could come anywhere close to £55 in total.
I wonder how many of these they actually sold? I had a quick look at the website and I can’t even see the product on there any longer, Which suggests to me either it sold out completely or didn’t sell at all.