Aside from the ghastly freak show that they've 'inherited' from Bid, and the endless, silly 'promotions' I'm happy to say I don't really think there is that much Ideal World has in common with the totally disreputable Bid Shopping. Their products, pricing and compliance is on another level altogether to Bid.
But, it would be easy to think there's a 'dodginess' to it now. There's certainly a disingenuous air, take nonsense like Janice 'part of the team that introduced the iPad to the UK' Phillips.
As far as I'm aware Janice has never 'worked' for Apple (and in fairness they've never said she has). I believe she was hired, as a Contractor, to train Apple Sales Staff. Her work for the BBC (the other name they often mention) would appear at a very low, mostly local level. She's pleasant enough and I don't doubt she's interested in technology but she's no more a 'Tech Expert' than Joe Remblance is a Chef who I suspect has rarely, if ever, seen the inside of a professional kitchen and again I'm not aware they've ever said he has. His 'Star Now' profile says he's an 'Model & Actor', I don't know what's more unlikely! And I have no idea what Chef Williams's connection to cooking is.
Then again, why do you need to be a Tech Expert to shill a Tablet or Phone, or a Chef to cook some Sainsbury's Sausages on a Shopping Channel?
Of course, you don't. You need to be a salesperson with a brief of the product, possess some presenting skills and most importantly you need to know what spiel to blurt out to your audience.
And to that end they are clearly eminently qualified for their roles, so long as they don't tell any fibs!