My personal feeling, although just my opinion could be wrong, but if ideal world changed their approach and not just to the pricing, but also more honesty on the details, history, heritage and quality of the brands, the watches etc and changed their presentation style, I think they would actually gain (and in reality that would extent to most products they sell). I think they would keep their existing collectors, a lot of whom, going by some of the reviews, seem to have collections build around IW brands, they would probably still get the one off buyers just looking for a daily watch or a gift to someone, but then they could gain from the mass of collectors out there who wouldn't touch IW with a barge pole at the moment. I know collectors who own some of the brands on IW, even I have some of the watches that have appeared on IW, but they wouldn't buy from IW, not because the watches are bad/poor, but pure and simply because of the way IW presenters and guests behave, which we mention after virtually every watch show.
Of course they may be happy with the results they have at the moment, they may think they have a dedicated following of gullible buyers who seem to believe every word said on screen and will happily continue to buy their watches, so why change things, they probably think that churning out misinformation and exaggerating RRPs and quality is working so why change.
Personally, I don't always buy from the cheapest supplier, but from the supplier that I have confidence in due to their honesty, their knowlege, their service (both during and after sale). For me part of the process is your buying the seller as well as the item.
No, Rob LockE? You sure it was him? I've rarely heard Rob talk about the USA. I think you must be mixing up whoever was presenting with him.Last evening on Create and Craft, he was selling Storage 4 Crafts, which for you who don’t watch Create and Craft, it’s storage, with a company run by a husband and wife.
They only despatch to the U.K, as they build it for you where you live, he shown a map of where they could deliver, he knew they don’t deliver to USA, but he kept on about American Measurements. She looked at him strange
Which of the shows do you find the most boring?
Proto-Col has to be up the top of my list. What he's on about, I have no clue, as I tend to turn to stone with boredom
Should I pay more attention? Am I missing out on something great?
Fashion on now, they always say there's a heatwave coming. It never arrives.
I broadly agree with you and can only conclude their sales numbers (to them) justify the current strategy. They do the same with their mattresses, king-size selling for £300, manufacturers own website £600 'You're saving £300 folks ... yes ... 50% off!!!'
I find proto-col shows boring too, usually turn off, do understand it, just can't stand the guy ...
… I always find it amusing how their fashion always improves the look of your figure, their skin care products always improves the skin and their fitness products always helps you lose weight and improves your fitness, never any if and buts, just success each and every time, and all the presenters are 100% sure of these claims as they use each and every item, then I look at the presenters and chuckle, Improved figure? Improved skin? Improved fitness and weight? Sorry, but somethings not adding up here.
I really do not know why he thinks everyone is so interested in him, the man is a buffoonRob Locke on ITV last night, talking about a few months ago he was 10 stone overweight, but he has now lost 2 stone, and that he always wears dark clothing, as his Normal clothes doesn’t fit him, all this while selling Healthy Cooking.
Showing the wheel spin when the motor engages is almost not worth seeing. Yes it lets the viewer see the power kick in, however it's under no load so doesn't give any impression of how good that particular bike is at transferring power to assist the rider. And yes, stop showing clips of someone going round and round in circles in what's a relatively small space. Again shows nothing. No going up gradients etc.Used to like watching the electric bikes but now they're so repetitive; it's usually someone going round and round the Ideal World garden, Tim lifting up the bike whilst turning pedals to show a wheel spinning frantically, Tim showing viewers how to fold the bike and/or putting it in the back of a car with someone periodically interrupting him to say that the stock is 'approaching single figures' or 'about to sell out', a presenter saying that electric bikes make you feel young again/using them to go to work or the shops or you can use them to catch up with the grandchildren, that clip showing someone riding a generic e-bike through a park or that clip showing Tim trying to ride up a hill using 'normal' and electric bikes. Repeat until the heat death of the universe.