cheeky chappie
Registered Shopper
- Joined
- Jan 2, 2013
- Messages
- 2,811
IMO the problem is they have over valued the brand so much, that all these extreme discounts and freebies, can do nothing else but devalue the brand in the eyes of informed customers, I say informed as there seems to be a lot of uninformed (sorry to say it, but it's true) lapping up the rubbish, and judging by the antics and behaviour of the presenters and guests, they are probably IW target audience.
Yeah you can tell this is who they're playing to. Linking back to our earlier posts on this (presenting styles) there's very little about it that's considered, professional, accurate and based on fact. It's all barrow boy shouty shouty and there's an audience for that approach which is fair enough, each to their own. E.g. prattling on about how heavy and big some of the watches are, they're targeting a ... let's say ... certain type of consumer.
And then of course there's the out and out gullible fool that takes it all in! Mind you, we shouldn't judge, any of us are potentially susceptible given the right mix of product, price and retailer skill.