Sorry long post, tend to get carried away some times.
I agree with your post, although I would just add in respect to the defending Ideal World part, yeah if they can sell products for more than others and still get customers that’s fine, it happens on the high street, supermarkets etc every day, so if customers are not switched on to check elsewhere then that’s ok, but what I would not defend them on is the tactics they use to sell those products, being honest about a product and selling it dearer is one thing but selling with lies and deceit is something else altogether, and that is the tactics they use with most, not all (would exclude the watchmaking brands here), but most of the watch brands they sell on IW.
There is nothing wrong with the watches they are selling, same as there is nothing wrong with fashion watches on the high street; only gripe is you’re sometimes paying more than they are worth, and can sometimes be had cheaper elsewhere, but hey as we’ve said, if a customer is willing to pay then so be it. But with IW, they are deliberately misleading potential customers, with false information, into believing these watches are of a higher quality, have history and heritage etc etc that the watches don’t have nor deserve. They are giving the impression that these brands are brands that watch collectors would build a collection around/add to their collection and are highly collectable, will be worth money in the future or can be pass down from generation to generation. Now some collectors may buy some of these watches if they just like the look of them, but they certainly wouldn’t be buying them for the reasons IW allude to.
You can tell by the reviews that there are folks building up collections with these brands thinking they have something special. When you read folk getting excited at having Swan & Edgar, Constantin weisz, etc. One guy was so happy he added his first Russian watch (CCCP) to his collection, shame that there is absolutely nothing Russian about the watch he bought, yes IW associated all kind of Russian history and heritage on the watch and the brand, and even inferred they were great Russian engineering, but sadly most of it was not true, the watch he bought was made in Hong Kong, with a Japanese movement. I've already complained successfully to ASA about one of their watch shows, but because they said they wouldn't do it again ASA were happy to leave it there, kinda put me off wasting my time complaining more.
And to continue the misleading info, just as I’m typing we had Peter V, and the RCA tablet, and he says:- RCA, a company you’ll be familiar with, been around 90 years, they are in conjunction with Ventura another big company to produce this tablet. So you’ve got heritage in this device. This is more false nonsense.