Random musings and general banter.

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It's kind of a reverse price comparison. Whereas anyone else would say "You can buy from us and it's less expensive", here they are basically saying "You can buy from other people and it's more expensive". Granted, they are casually tossing in the caveat of "but it's not the same item" and you can see the logic but quite disingenuous all the same.

It's a bit like if Sports Direct did price comparisons, you're almost guaranteed to find a better, longer lasting version of any item in their inventory somewhere else. But it won't be cheaper.

At IW2 (Hamish Version) we started selling Karrimor puffers that looked almost identical to the black North Face jacket that any girl who's been to secondary school in the last three years has (I was wearing one in 2001, ha). Ours was £69.99 but the North Face one is £300+ and I was told that they didn't like making that sort of comparison because 'Karrimor is a quality brand'. Guess what, I've only ever seen the Karrimor one worn inside Ideal World's studio...!
Out of interest, why did IW start losing all their brands? Was it IW's decision to move downmarket and focus solely on price and change their inventory accordingly, or was it suppliers who increasingly didn't want to use the channel? For instance, both Elizabeth Grant and M Asam were IW originally but both migrated to QVC (M Asam left considerably before EG) and IW was left with nothing. I imagine in these cases it was the brand's decision to leave, rather than IW delisting them, but I'm interested in the general approach of IW2, where they were restricted to an increasingly narrow range of familiar brands - essentially Tower - and more and more Chinese tat started appearing.

Ironically, L(A)B beauty, who actually were delisted by QVC because of poor reviews and shoddy quality, and who have been hawking their bits of plastic around looking for a home, have appeared on IW...
 
It's kind of a reverse price comparison. Whereas anyone else would say "You can buy from us and it's less expensive", here they are basically saying "You can buy from other people and it's more expensive". Granted, they are casually tossing in the caveat of "but it's not the same item" and you can see the logic but quite disingenuous all the same.

It's a bit like if Sports Direct did price comparisons, you're almost guaranteed to find a better, longer lasting version of any item in their inventory somewhere else. But it won't be cheaper.

At IW2 (Hamish Version) we started selling Karrimor puffers that looked almost identical to the black North Face jacket that any girl who's been to secondary school in the last three years has (I was wearing one in 2001, ha). Ours was £69.99 but the North Face one is £300+ and I was told that they didn't like making that sort of comparison because 'Karrimor is a quality brand'. Guess what, I've only ever seen the Karrimor one worn inside Ideal World's studio...!

They were originally, very good quality, but like a lot of UK brands that struggled, ended up under the Sports Direct/Fraser group and quality suffered in favour of cheaper Chinese made clothing/footwear.
 
It seems presenters and guests can bring up product ideas for them to sell.

I’ve been messaging Alex about my sleeping issues since the other week, and yesterday, I said maybe IW should sell Sleep trackers, for Alex to reply I’m already working on it with them
 
He rarely seems to say it these days. I’ve not heard him do that ludicrous “I Feel Music…I’m Gifted…” routine lately, either. That said, they’ve not had any musical products on of late that I can recall. “Gifted,” my arse…
Maybe he's worried that if he says it one of us is watching and takes the p$ss out of him yet again for his pretentious pomposity😊
 
He rarely seems to say it these days. I’ve not heard him do that ludicrous “I Feel Music…I’m Gifted…” routine lately, either. That said, they’ve not had any musical products on of late that I can recall. “Gifted,” my arse…
He is Gifted. Sources close to me revealed that he recently came 9th in a Captain Birdseye lookalike competition...
 

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