Put in another complaint to the ASA. This time about the Lorem detox foot patch. Torchy had them on and he went on at length about how you put them on your feet and overnight they remove toxic substances from your body. When you take them off in the morning they are stained black which proves they work. This is load of bal…cks. It’s the heat and sweat from your feet that turn them black, you a make them go black by holding them over a boiling kettle. They were exposed as a scam product years ago.
Got this reply today.
Thank you for contacting the Advertising Standards Authority. I am sorry to hear that this matter has caused you concern. We have assessed your complaint and have decided to refer it to our Compliance team.
Unlike cases which require further investigation by the ASA, where additional commentary or input from a complainant can be necessary to fully understand the issues, your complaint raises an issue which we know is a clear problem under the rules. In those circumstances, the Compliance team has all the information it needs and will work directly with the advertiser to bring about compliance. The Compliance team doesn’t report to complainants or publish the details of its work but please be assured they will take the most appropriate course of action. If the advertiser does not comply, the
Compliance team can apply
sanctions, and may ultimately refer the matter to our legal backstop,
Trading Standards.
Thank you again for raising your concerns.
Yours sincerely
Caroline Luck
Complaints Executive
asa.org.uk | 020 7492 2207 |
[email protected]
Shock, horror Lorem are making false and misleading claims about its products, who would have guessed.