Well done for calling them out, but my opinion of the ASA is pretty low. You can't even say they are reactive, rather than proactive - all they do is at best give the channel a slap on the wrist and then sit by while the channel does it all over again (and again, and again....). I have reported Gemporia for claims they have made, and they have supported these, but you see it being done all over again in the future (albeit perhaps by a different presenter and for a different product, but no matter, it's still totally wrong). These channels just laugh in the face of the ASA because they know they have no 'clout'. Disband the ruddy thing, and push them all off the gravy train - and then replace ASA with something that DOES have some clout to bring these shysters to book.