Although i wouldn't be buying them under any condition, for me personally, i would pay no more than £150-£200, and that's taking into account quality as that's all i can rate it on, the look and functionality does nothing for me, there is nothing special or technical to warrant a higher price, and it's made in a country where the material and labour costs are low. It's a big chunky watch, too big for my wrists so really not functional as a wearable time piece and the look is just not me, if it was i would have been collecting Invicta's watches (pro divers okay though) years ago, they're into similar big, colourful, gawdy, themed watches.
Okay, a watch is a watch, whatever the value/quality is up to the buyer, and if they're happy and like the watch and are happy with the price then that's all that matter, it's all about personal choice.
As for Genoa, then it may be we're looking at this from two different points of view, i'm assuming you're looking at just buying a watch, as a basic watch to tell the time, looks okay and at a good value price that is within the price range you're willing to pay for a watch, me i look for watches that are worth adding to my collection, look, style, size are important but quality of materials, movement and the brand are a high priority, but at a good price value within my price range. Genoa doesn't fit with my collection, it's an affordable low quality watch, yeah it may tell you the time and last a few years, but when something goes wrong it's the bin. Similar quality on Ali is couple of £s max, actually postage from China is more than the cost of producing Genoa watches. If i was just want an everyday cheap tool watch then i would be buying a Casio/G Shock, tough, good looking, functional, real value for money and from an actual watchmaking brand and not from an Indian company who have no horology experience, history or heritage, who've gone to China and ordered cheap as chips, low quality watches, branded the watches with a brand name of a watch brand that doesn't actual exist, to flog on their Selly Telly channels in the UK, USA and Germany.
I could name dozens of affordable watch brands to buy from rather than one of VGL's own brand watches.