So far, so good... dipped in and out of the new IW channel earlier tonight and the revamped website, looking at Recently Aired items from today and saw fresh new presenters tonight and a good mix of the Tamsy fashion lines, beauty and fragrances, and other TJC web site items like the mattress topper and a Bluetooth watch.
No sign, yet of Piranha, VE, RugDoctor, S&E stuff.... yet
But given the IW tagline, "home of big brands", it can't be long before watches, airfryers, etc. appear... Unless they decide to keep a strict split between lines appearing on TJC or IW.
My tip would be if you want something buy it from TJC site with a discount code and on a free p&p megaday/offer day!!! Not from IW. Although I note p&p on offer for £2 at launch.
So using IW to sell their non-jewellery homeware and beauty items that are on the TJC website makes sense to air them to a TV audience via new IW. With other things added in.