It's all about greed.Adina is another one who used to be 'OK' but has now become one of the worst for BS.
Yesterday, she was flogging a 0.26ct Ethiopian Emerald ring in silver. The price went to £299, and she claimed they should have stopped there. She also said that Jake had been considering removing the stones from the settings to have them set in platinum.
Final price: £20.
Claiming that a stone that ended up selling for £20 should have stopped at £299 and was worthy of being set in platinum is the ultimate shystery.
I would have reported it to the ASA if I thought it was actually worth it and that they’d take action.
They're obviously trying to get away from the 'low price' ethos of the original Gems TV.
Big mistake! If it's not broken, don't fix it!