The US version has been going for years(I have said before how they run theirs), one NO FREE TICKETS AT ALL.
They open the phone lines and online for a set period on one day, you pick your packet and pay. Even then not everyone will get a place.
Gold packet includes an overnight stay in a particular hotel(the US is big), and exclusive items in goodie bag plus evening meal with the guests, a certain number at each table. One year these Gold Tickets got a free newest model of the Clarisonic as a special surprise under their chairs at the meal.
Silver same deal but no guests and smaller surprise gift.
Bronze is just the day ticket.
I am calling them Gold,Silver and Bronze but they might have been 1st Class, 2nd Class and 3rd?
Anyway all got goodie bags and loads of extras from each stand many full size products and the good buy was worth $$$$. I remember people putting up photos of their stuff on the Q US forum and it was so much better than the UK version. In the US they know the value of keeping the customers happy, so the brands really way out of the way to make sure customers would want to buy their products again.