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deciem NIOD is our brand whose approach is often misunderstood to be at odds with The Ordinary’s. NIOD’s formulations are highly complex—to accommodate arrays of next generations of technologies from around the world. The Ordinary, NIOD’s younger brother, focuses instead on well-researched, effective technologies that have been around with us for several years or even decades. Since NIOD’s approach is more costly, its products cost more than those of The Ordinary, prompting some to assume that, “if money was no object”, NIOD would be the skincare brand of choice at DECIEM. This viewpoint is misguided—if you take the time to understand both your skin and what each of our products offers, you’d recognize that a higher price never communicates better quality or better suitability for your specific needs. Many of you know that my love for NIOD is uniquely special because NIOD was intended at the start to be my own personal project within DECIEM, without much expectation that it would grow so much, so quickly. My skincare routine varies almost weekly because my work involves testing so much future development, but NIOD’s Copper Amino Isolate Serum, Flavanone Mud and Sanskrit Saponins had consistently been a key part of my daily routine—until 3 months ago, when I decided to set a selfless example to delete every NIOD product from my routine and choose instead products only from The Ordinary—a choice that communicates more coherently that our prices are not functions of quality or suitability—they are functions of our costs. You can build an effective routine suited for you by choosing products from any of our skincare brands. [This long preamble was necessary to write a few more significant and exciting things: a) My own testing of NIOD’s CAIL was stopped as a result of the above “manic”, “psychotic” and “paranoid” choice that I made ��. Its testing will resume this week. b) I wrote last year on here that we would end our retail partnerships for our brand, Hylamide, with major pharmacy groups because of their unreasonable total margin expectations. We’ll now (soon) reduce Hylamide’s product pricing by almost 40% as a result. c) I had missed Mastic Must so much.] ���� -Brandon