QVC in the US has just launched a new logo:
https://www.qurateretailgroup.com/n...entity-to-elevate-mobile-and-social-shopping/
This is the best bit:
“The new logo combines a square representing the many screens through which customers connect with QVC, a circle reflecting the constant conversation QVC creates with and among its customers, and a line echoing both an open door to a vibrant community and the handle of a magnifying glass that stimulates discovery”
https://www.qurateretailgroup.com/n...entity-to-elevate-mobile-and-social-shopping/
This is the best bit:
“The new logo combines a square representing the many screens through which customers connect with QVC, a circle reflecting the constant conversation QVC creates with and among its customers, and a line echoing both an open door to a vibrant community and the handle of a magnifying glass that stimulates discovery”