Does anyone know when this vile practice started on Ideal World? I'm sure that I tuned into the channel a year or so and they NEVER did it. But now the presenters routinely read out a list of people who have allegedly just bought the product on air. So imagine the scenario - you're sat at home and have just been hoodwinked into buying an overpriced, substandard product that won't do what they said it will do - I'd guess that you're most probably feeling quite low right now but no, that's not bad enough. So then to add insult to injury and to round off your complete and utter humiliation they then have the gall to read your name out on national TV!!! And then even worse say: "congratulations"or "well done!!!" Surely no-one deserves this public disgrace? 
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