I am probably just being anal, but why has this phrase replaced "Back in Stock"? I think BIS is more indicative that a product is popular, as it has previously sold out.
I think this must be yet another new ploy. This new phrase could cover a multitude of sins...
1. They've had a fresh delivery from the supplier for a popular product (sold out / wait list / down to last 10% etc)
2. They've had a fresh delivery from the supplier of a product that is not particularly popular but just sells reasonably well
3. They've had a delivery they were expecting a while back (eg: for one of the replaced TSVs recently)
4. They've had a high level of returns into the warehouse
I'm sure I've not exhausted all the possibilities.
I'm sure they are hoping that this will still create the impression of a popular product "so get yours now", "don't miss out", "don't you want to see why it's so popular"...
I am probably just being anal, but why has this phrase replaced "Back in Stock"? I think BIS is more indicative that a product is popular, as it has previously sold out.
I think when the Ideas People are sitting round the QVC Ideas Desk to shake things up someone has said - More Stock Arrived hints at a fanfare - welcome back to this wonderful product we've all missed it SO much. Back in Stock suggests it's just crawled back into the warehouse.
There was nothing wrong with Back in Stock but they can't leave anything alone at QVC Towers.