Ever heard of the saying 'the rich get richer and the poor get poorer'?? In terms of molton brown and their 'strategies' if they want to market themselves as high end then at the moment they are going about doing the right thing in terms of their stores and their concessions in department stores.
Whilst many customers may go in and buy one or two bottles if and when they can afford to, the extremely wealthy can buy as many as they want and not bat an eyelid. Even though we are in a bad economic state at the moment, there is still money being spent on luxuries by those who can afford to. Who knows of many extremely extremely wealthy people who sit and watch qvc or buy off the internet? Do we not know that many 'do lunch', have their hair done and shop shop shop? I speak from observation and having many wealthy friends and acquaintances (although I, myself am not) and not from making a generalisiation of the wealthy or non wealthy.