There is so much competition with all the skin ranges, from LE, Decleor, Gatinaeu, Elemis, Judith Williams, Emma Hardie, and all the other ranges that Q stock and push, which begs the question they cant ALL work miracles, so the bottom line is, they are all much of a muchness.
When I left school in the 60's thank God there wasn't this much choice available. We had Nivea, Atrixo, Ponds Cold Cream, Oil of ULAY, and at the posh end of the market it was Max Factor. Rimmel was for the teenage pocket money in its blue plastic containers, and oh the joy of the 'spit' mascara block !! and it was Elnet that choked everyone in the cloakrooms of the dance hall that kept our Dusty Springfield back curls in place. Perfumes were limited to Pagan, Coty L'Aimant and Muguet, Blue Grass, Lentheric Tweed and Gingham. Not every forgetting Goya Aqua Manda, and the reliable 4711. No-one could afford Chanel No.5.