Had to go and see the presentation....and I agree the top looked terrible on everybody concerned, even the model (who just looked frumpy). Julia in particular...oh dear, never was the expression "spare tyre" more appropriate. This really isn't intended to be bitchy - but is it only the viewer that can see how bad these things look? Ok, I've not watched IW for a long while but in my memory, when I've seen the presenters wearing the clothes, they've never looked as shockingly awful as they do on Q. Yes, I've thought mmm that's probably not what they'd choose to wear outside of the studio, but at least the clothes seem to fit.
Both channels realise they're not pitching their wares to fashionistas, and yes there are going to be a lot of viewers out there who's figures aren't what they used to be, but in Q's case they go one of two ways - One is to ignore this completely. "Yep this top won't hide your spare tyre, if you've got chubby legs, these tight trousers will emphasise them - but it is what it is, so if you like it buy it". Otherwise, it's a case of if you're big, buy big and buy shapeless and cover the whole lot up from the neck down! and to add insult to injury throw in a few "buzz words" such as "Drama" and "statement".
I know it shouldn't bother me as I've got no intention of buying clothes from Q, but somehow it does, and the more I see the more angry I get. This is not about the ridiculous prices (that's a story for another day), but if you go onto a highstreet retailer's website, you'll see stills of models, looking as good as possible therefore making the clothes look as good as possible - we'll not get to see how Mrs Average with all her lumps and bumps is gonna look. Qvc on the other hand - this is your USP - and you're not fulfilling it. You have the models on hand, you've got the BAs, the presenters (all different shapes, sizes and age groups), you've got the stylists and you're coming up with nothing. Julia for instance, she'll happily talk about being 5'4", that she's got a large bust, and dancer's calves - but never is the fact that she carries a lot of extra weight around her tummy area mentioned - this is totally ignored so she usually looks an absolute fright. In fact the only time she looks ok, good even is when she's presenting anything other than clothing. This cannot be right.
I don't mean to pick on Julia because there are other presenters that have specific body shapes - Jackie Kabler has the typical straight up and down "boyish figure", Jill Franks is very slim, Jilly H is of a sturdy build all over, Flinty is an apple shape, Chunt's is pear shaped - but these facts are never mentioned - clothes are thrown over them in the hope they'll look ok. The amount of times you hear them talk about being in the wrong size "I usually go for large, but I thought I'd wear the xl today...so if we've run out of your size, just go up or down a size and it'll be fine"! No it bloody won't!
Going back to JK, she's the only one who seems to be "looked after" properly as she usually presents with RL, and the clothes seem to suit her figure, the two of them have a rapport. I realise that her figure is a lot easier to dress -but if this channel are lauding themselves as fashion experts then they should learn how to dress every shape and size to its best potential. It'll never be spot on -nobody expects that, but they are making zero effort and it shows . Sorry about the rant folks..time for a cuppa after that lot!