I think that's his name, you know, that fat cook who isn't Paul Brodel on IW? I was watching the show earlier and he was promotiong the Tower soup maker. If you saw him, he was wearing a bright red chef tunic and looked like a giant red nose. I actually thought it was a comic relief themed sales stunt. What is distressing and utterly ironic is how he lectures everyone on how important it is to eat healthy, yet he is really fat. I saw Peter Simon introduce him once and he said "Former brand ambassador, Joe Resemblance" well I looked up what a brand ambassador was and it's just one of those people who stand in Sainsbury's offering you samples. He is no chef and I'm not suprised IW have employed someone on the cheap, just look at Janice and Peter. Also what is with this 14 day money back guarantee? I thought the law was 28 days?