Everything has a ceiling price and, I don't think I'm being a scrooge, this popcorn is exorbitantly priced, even for those gourmets out there. 10 packs of sickly sweet popcorn, 873grams, £28.77 incl. postage. the local home bargains is selling a branded toffee apple popcorn at 0.49p for a 150g bag. To get the quantity in the J+S bags, you would need to buy 6 bags at 0.49p, at a grand total of £2.94. Having said all that, I cannot comment on the quality of J+S, never having tried it.