EXACTLY! Plus it then gets people's attention and fuels the calling & buying frenzy for the rest of the "assortment" that follows. It's a shame as people who purchase having been hooked into this are highly likley to consist of people who can't really afford it or aren't aware of the postage like the elderly. I remember Auction World a few years back being closed down by the regulator. Bid have already got an upheld complaint by the ASA in a bold piece on the homepage here. I'm amazed at some of the cods I hear the presenters say on this channel! One of them, (sorry I don't recall most of their names), was giving a long lecture about how their apple stem cell serum enabled our human cells to talk to each other! Blimey, if I wanted to hear the ins & outs of a ducks rear I wouldn't be watching a shopping channel lol! I turned over after a couple of mins, I usually do when the endless commentary & violins go on and on and on and on....