G
Graham
Guest Shopper
<img src="/images/channels/idealworld/idealworld.gif" border="0" alt="Ideal World" title="Ideal World" hspace="1" vspace="1" align="right" /><a href="http://www.idealshoppingdirect.co.uk/PR20080915.asp" target="_blank">Ideal Shopping Direct Plc</a>. swung to a first-half pretax loss from a restated pretax profit last year and added it expects its full-year results to be no higher than the pre-adjusted 2007 figures.<br /><br />The company reported a pretax loss of 1.2 million pounds compared with a restated pretax profit of 1.2 million pounds a year ago. Revenues rose 2.6 percent to 47.5 million pounds.<br /><br />The company maintained its interim dividend at 1.75 pence.<br /><br />Ideal Shopping said the first 10 weeks of the second half have seen sales 6 percent ahead of last year, and at a higher margin, adding it remains confident of an improved second half.<br /><br />But it also said it will continue to manage its business on the basis it is unlikely to see any upturn in consumer spending in the short term<br /><br />