Ideal World swings to H1 loss 1.2 mln pounds vs restated 1.2 mln profit


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<img src="/images/channels/idealworld/idealworld.gif" border="0" alt="Ideal World" title="Ideal World" hspace="1" vspace="1" align="right" /><a href="" target="_blank">Ideal Shopping Direct Plc</a>. swung to a first-half pretax loss from a restated pretax profit last year and added it expects its full-year results to be no higher than the pre-adjusted 2007 figures.<br /><br />The company reported a pretax loss of 1.2 million pounds compared with a restated pretax profit of 1.2 million pounds a year ago. Revenues rose 2.6 percent to 47.5 million pounds.<br /><br />The company maintained its interim dividend at 1.75 pence.<br /><br />Ideal Shopping said the first 10 weeks of the second half have seen sales 6 percent ahead of last year, and at a higher margin, adding it remains confident of an improved second half.<br /><br />But it also said it will continue to manage its business on the basis it is unlikely to see any upturn in consumer spending in the short term<br /><br />
True Rento i meant more in the way of what they sell and how they sell it.
They need a rethink top to bottom before it's too late for them.

They need more than just that! People want variety and if they keep seeing the same things every time they switch on, they eventually stop checking. Much as he annoyed me, they haven't been the same since Whatley left, IMO. :22:
I agree!! i'm so sick of IW every time I flick to it its the same old craft cack! so boring and they spend ages on the same thing can't be bothered watching anymore so I won't :1:
If the company is making a loss does that mean one should be careful about buying from them? All one reads about them is problems with refunds - if they are running out of money what chance for speedy refunds then?:33:

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