I have just put the phone down from a young man called Jack who kindly called me from IW to say as I'm such a valued customer he'd like to offer me a "little something" as a reward for shopping with them. "Oh yeah" I said, knowing what was coming next, an opportunity to preview IW's savings club for 21 days - sure enough he said exactly those words, though I think he added the word "fabulous"! Thought I'd have a bit of fun, so I said, "So Jack, what makes it a special reward for me? Is this free trial not available to everybody and anybody who reads your website? er umm...Well yes, but we thought as a valued customer you'd like to save money on your shopping - No thank you I'm not interested, I interrupted, Just hear me out if you would let me tell you about this fantastic reward...Hey Jack I interrupted again, do you know what would be a real reward? Perhaps you could post or email me a money off voucher without clauses or a code to give me free postage on my next purchase, send me a pen, a box of chocolates, a shopping bag - How ever you dress it up, it is NOT a reward, in fact it's a rip off...goodbye!