Ideal World launches premium rate SMS service


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Registered Shopper
Sep 2, 2008
I've just noticed that Ideal World has launched a premium rate text service for customers to use to send them comments. Each message costs 25p + one standard network message charge.

Ideal World is probably pocketing at least 10p for each text message they receive.

I don't know about anyone else, but it seems deeply wrong for a company to charge customers to send them feedback in this way. I know, I know... you can email them for free (when it works), but that's not really the point.

Tip for Ideal World: you should consider changing your company slogan. I don't consider fleecing family and friends to be fun.
Ideal World's stupidity never fails to astonish me! How they are still trading is truly beyond my comprehension!! They only sell 5 ruddy things... craft, karcher, polti, that f'ing ladder and f'ing TomTom!

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