New regulations were brought in 2014 , if you need to contact somewhere after you bought an item for after sales it has to be a normal rate call
Having looked at the "Contact Us" page at Ideal world seems they are breaking the law, all the things below are what you would do after ordering an item
https://www.idealworld.tv/gb/contactus
Telephone
Customer Service
Open 8am-8pm, Monday to Sunday
If you are calling to track your order please call 08717 123456 *
If you are calling to change your address or payment details please call 08717 123456 *
If you are calling to check a refund or returns please call 08717 123456 *
If you have a query regarding the timing of your delivery please call 08717 123456 *
If you have a problem with your product or wish to cancel your order please call 0330 3321300
For all other queries please call 08717 123456 *
* Calls will cost 13p per minute plus your phone company‘s access charge.
https://www.theguardian.com/money/2013/aug/06/premium-rate-084-087-complaints-lines
Having looked at the "Contact Us" page at Ideal world seems they are breaking the law, all the things below are what you would do after ordering an item
https://www.idealworld.tv/gb/contactus
Telephone
Customer Service
Open 8am-8pm, Monday to Sunday
If you are calling to track your order please call 08717 123456 *
If you are calling to change your address or payment details please call 08717 123456 *
If you are calling to check a refund or returns please call 08717 123456 *
If you have a query regarding the timing of your delivery please call 08717 123456 *
If you have a problem with your product or wish to cancel your order please call 0330 3321300
For all other queries please call 08717 123456 *
* Calls will cost 13p per minute plus your phone company‘s access charge.
https://www.theguardian.com/money/2013/aug/06/premium-rate-084-087-complaints-lines