I know QVC are not a rolling news channel, however it does seem silly of them to be so divorced from the real world. When something major happens they should reference it discreetly and respectfully by way of courtesy. I don't know how many people believe in the "QVC land" image they peddle, but it can't be many. Surely I can't be the only one that buys my Smart Price sponges from Asda actually frequents the dreaded "High Street?" I wonder what the demographic profile would be for the "QVC Woman." I bet she's called Pauline, is 55 years of age and lives in a large detached house with a big white kitchen with a central island worktop (made of granite) with Peony fllaaaaaaaaaaaaaaaaaaahs in a vase, a bespoke water filter tap, Smeg fridge / freezer full of Green Seasons prime cuts, a juice machine and a Kitchen Aid with a dough hook, she drives a Porsche Cayenne (transports dogs in a basket in the back) and when she goes to the dreaded High Street she shops in Marks & Spencer, Waitrose and John Lewis. She holds onto the escalator handrail with a face wipe, seemingly floating up the staircase in her lavender trouser suit, offset with a lovely scarf and a nice brooch.