Goodluckifyageddit
Registered Shopper
I remember a few years back there was a very down-market shopping channel that used to broadcast out of a tiny studio. (Can't recall the name - maybe the experts on here can). At first there was a lot of live broadcating, then it reduced to just an hour or two each day - the rest of the time it was pre-records on a loop. They used to sell a lot of the kind of tat Bid is selling now, cheap batteries, plastic razors, maybe (gasp !) a steam iron every now and then. It didn't last long.
Bid is claiming in new ads that it sold 2.25m products last year, but seeing as a lot of those products are complete rubbish, obviously the money isn't coming like it used to in order to replenish the channel with decent stock. The voucher scheme smacks of desperation to me, forcing them to offer up cheaper and cheaper items to avoid honouring the vouchers. They are painting themselves into a corner. Mason's session last night seemed to prove this, just one crappy item after another. I wonder how much further downmarket they can go...bin bags, plastic lighters, maybe?
Bid is claiming in new ads that it sold 2.25m products last year, but seeing as a lot of those products are complete rubbish, obviously the money isn't coming like it used to in order to replenish the channel with decent stock. The voucher scheme smacks of desperation to me, forcing them to offer up cheaper and cheaper items to avoid honouring the vouchers. They are painting themselves into a corner. Mason's session last night seemed to prove this, just one crappy item after another. I wonder how much further downmarket they can go...bin bags, plastic lighters, maybe?