They really haven't, though — unless some things have been deleted or edited since I've logged on and caught up?
If anything, people seem to have been very polite and encouraging, especially to Alex, and with hoping
Seen On TV can catch breath, get back on its feet, and help bring good value products to people, sold accurately without lies or mistruths, and give us Selly Telly swots some entertaining shows!
If you're referring to the fact it was brought up that the bladeless fan company's "history" ought to be mentioned in the past-tense given it's long-divorced from the products the company who bought the brand name now sell... That's no different to the criticisms many of us level against Swan & Edgar, Gamages, et al — we've never been called "brutal" for highlighting that!
If you're referring to the fact it was inferred Alex saying
"…well the website says it's their history, so I just parroted it, so it's fine" is a bit of a low-effort excuse... Again, hardly "brutal" - it is low effort. I accept I may I have higher standards in taking companies at face-value since I'm a (technology) journalist for a living, but given people are being asked to part with their cash on the basis of that information… I don't think it's unfair to point out it's a bit
meh.
If you're referring to
Insider laying out the truth on the current situation as "brutal" then you are over-reacting. The facts aren't made-up, they're not emotive, they're not half-truths or misrepresentations. Insider hasn't, as they themselves say, been gleeful in sharing it - a little snarky, perhaps, but if you were someone with experience in shopping TV, and you saw Simon's hubris in thinking he could muscle in and rival established players quickly, you'd arguably feel a bit of
"…I could've told you so" too.