Fryatt & Aujla Launch BlueberryTV


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<img src="/images/blueberry2.JPG" border="0" hspace="4" vspace="2" width="200" align="right" />Former Ideal World Chief Executive Andrew Fryatt and former Ideal World Commercial Director Pam Aujla have joined together with Clive Warner and have become Directors of a company called ACP Retail Limited.<br /><br />ACP Retail Limited is also part of blueberrytv, the companies website says:<br /><br /><em>"blueberrytv is a funky new tv shopping and internet retail business. We aim to offer great products at fantastic prices, all wrapped up in excellent customer service.<br /><br />The blueberrytv team has over 80 collective years’ experience of retailing, mail order and consumer goods. What we’ve done is pool our expertise together to better understand our customers’ needs and give them outstanding service. We all share a huge passion for giving you all the very best shopping experience, whoever you are! We don’t differentiate on how old you are, what your favourite colour is, or even where you happen to live we celebrate and encompass each and every one of you.<br /><br />So, tune in or check us out on the web, and let us know what you think – we’d love to hear from you…"<br /><br /></em>One of the featured videos on the blueberrytv site features Harry Toms of Lime Tree Pantry Pies who was jailed last year for cheating justice by having other people take his penalty points for speeding convictions.
I would like to wish them both all the best.

I remember IW before they both started there, boring products (Billy Bass, decorated toilet seats and pumps to inflate bits of the body only men have) terrible delivery times and an awful returns process! Things did get better when they arrived and the company did seem to want to move into the 21st century with regards to products. Yes they were 'the guys in charge' so ultimately responsible for the poor service we received, but has it got any better since they left? ... I don't think so, infact, I believe service levels have got worse, I'm even putting money on the triumphant return of the signing fish!

What I am trying to say is that things aren't always as they seem and we should give them a chance, if I'm wrong and this channel turns out to be a complete disaster then I'll be the first one to admit it and they should be fed to the wolves.

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