T
TimeForTheTruth
Guest Shopper
Thank you Ooh, I have another query, when before and after pictures are taken, ie beauty shows, is the lighting set slightly different because it looks like it sometimes, looking at the background or is that a fluke of the film capture? or shouldn't I ask that :blush:
(The eyesesential - yuck)
Before and afters are somewhat of a hindrance. The before shots are often forgotten about if afters are being live. It's normally a quick rush to get the model into an empty set, steal a camera from the current live show and do them quickly, whilst also directing another show.
If its a new product or not just being used as an "example", ASA requires the before and afters to be in the same set, with the same model, in the same clothes. Exceptions are allowed, but it gets complicated to explain when/how etc.
Does this help?