Its all about the money! money! We found out over a year ago that beauty counted for 75% of QVC sales, might well have gone up by now.
But, I do agree it is total overkill and because it is 99% of the time the same old brands how can they expect the fans of those brands to just keep forking out for every show or TSV? As has been said before many brands use QVC as a stepping stone and then move on, whilst the others Elemis, Decleor, LG etc know they can make big money on there and keep hanging on.
QVC US manages to grab Urban Decay etc which would go down really well here(though they are getting bored with the endless versions of the Naked palettes), Tarte has far more products and new releases there whilst I think they are cutting back on QVC UK. Perhaps many of the cosmetic brands just don't need QVC UK or don't like the 30 MBG thing? I do think QVC UK have just got lazy as well and just push the no brainers which will sell.
Don't mention fashion, I remember the day when they actually sold reasonably priced wearable clothes. Hey, I have a leather coat which is still in great condition bought must be over 15 years ago from them. Now it is all flowy cheap stuff with cut out shoulders or shark hems. Yes, at 5'1 and a half that looks so good on me, NOT.
DIY died a death long ago. Gardening seems to have moved up due to the new guy. So expect beauty and gardening none stop. Jewellery, they threw the towel in years ago.