I must admit, I've not seen the tv demos for this product, it actually caught my eye whilst shopping in Robert Dyas. It's a gadget that allows you to hang handy hooks onto any wall surface, or inside a wardrobe, which are strong as well as being easy to remove without leaving a mark...great I thought!...So I bought one, the price wasn't bad £9.99 for ten various hooks and wall holders and the gadget that attaches them....Got it home, opened the box and realised straight away it was going to be pretty useless to me......it's mains operated, with an extremely short cable.....why? ffs! I was hoping to hang some hooks at the bottom of the stairs, but hey, there's not a plug point anywhere near, I'd need to buy myself an extra long extension lead, also in the bathroom where I'd want to place a few, there's no plug point either...seems daft to me, this is a product that is crying out to be battery operated, or at least "chargeable". Also in the small print it tells you to wait 24 hours before using the hook....bet they don't show that in the demo!!!! Well tomorrow it's going back for a refund...what a daft product!!!