Here is the diet man. His name is Marvin Segel and methinks he is the son of the QVC founder Joseph Segel. (I find it oddly reassuring that I can remember names like Marvin Segel when I can't remember where I've parked the car, why I walked into this room etc etc)
http://www.amazon.com/dp/1557043876/
Hey it's all flooding back now Scouser, yes, he was the son of the boss wasn't he, knew the Marvin bit!!