DIY on QVC

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fastmacuk

Registered Shopper
Joined
Oct 1, 2011
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Having been with QVC from Day 1 it is getting less and less relevant to male members of the population. Gone are Men's Fashion hours or Men's Jewellry. Sunday after Sunday DIY is wiped off its 10 a.m. slot for a 'fashion weekend' or a 'nail spectacular'. Simon Biaget trumpets 'DIY every Sunday morning at 10' but it simply is NOT true. QVC treat their male viewers with disdain, missing out on a vast audience with interests other than women's clothes, nails and make up. Far more men are now at home during the day with so many of them as house-husbands, out of work or retired. Does anyone else agree that QVC has a worrying bias against this section of the population?
 
They had DIY this morning (didn't watch it) but just looked at the items, same old, same old stuff (ladder, furniture sliders, drill/screwdriver, clamp, windup torches).
 

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