I probably don't have a right to comment on this because I am not an Ideal World watcher. I've tried, but over the years of nipping in and out of various shows, I dislike what they sell. there's really nothing I'd be interested in buying, but to be honest it's a lot to do with the presenters, I just can't take to them, and I can't take them seriously.
I could count the number of times in any given month that I've tuned in to Ideal World. But commenting in general i think the original poster is right, it's not whether she or I can afford £40 for something, I certainly can afford it, and she too probably, but there are a lot of people watching just to pass the time of day who I'm pretty sure these days can't afford ~£40 and I think its wrong of presenters to speak down to people as many of them appear to.