Craig is being his usual, over effusive and utterly bone grinding self, in his presentation of the exorbitantly priced popcorn. Now, I'm not being pedantic, I don't think but, as an extremely strict vegetarian, I do take issue with the way in which he is minimalising the dietary requirements of vegetarians. "All these are suitable for vegetarians - except the one at the end - which contains a non-vegetarian cheese." So this product cannot be classified, technically, as being suitable for vegetarians. If you are going to pay £23 for 10 bags of popcorn - Home Bargains sell large bags of a well known brand for 0.99p - you want to be able to eat them. If you don't mind giving one away, fair enough. Just don't give out misleading information. Say a vegetarian heard him say they were suitable for vegetarians, but left the room before he finished his sentence, they would be upset if they knew they had eaten something they were not supposed to. I know this post may sound a bit petty but, in this day and age, they really need to be spot on factually. But that's Craig all over. He's too in your face for me, but others may like his presenting style.