I wondered how long it would take to mention it. Apparently, someone tweeted asking if Will and Charlotte would be making a George bear and, if so, would it be LE? I'm a cynical person by nature, but this tweet sounded like PR to me. "Well, we don't normally do that kind of thing, but we will be sending the new baby a christmas gift". Two things are for sure: 1. Royal Warrant will figure in their reasoning somewhere - don't bank on it!; 2. We WILL see a George bear from this narcissistically saccharine - induced couple but it will not be an official release, as approved by Buck House. It will be a memento of the royal birth, at a higher price point yet not too expensive, for those who don't have the funds to purchase from a premier brand. Ultimately Charlie Bears is a business, however, and if releasing a royal baby bear will generate sales, then the objective will have been achieved. CB are not for me, as I just don't see the quality. Probably the main USP of the brand is it's affordability to a wider audience. Caveat emptor : you get what you pay for!