Oooh Momma, if I hear the words "soft flesh" again I swear I'll scream...it sounds disgusting!, and yes I agree with everybody about the silly ill fitting bras for the "before" shots that they use. I know they say that the majority of women are wearing the wrong size bra, that could be true, but not to that extent, if the straps were so tight I was almost bleeding and me wotsits had spilled out to the extent that you could only wear a baggy sweater to cover up....I'd think hey, this bra doesn't fit..i'd better find another one! To be fair to IW their demos were nowhere near as ridiculous as some of the offerings from the infomercial channels (every one does this sort of bra now) they play like a comedy sketch.
Anyway, having said all that...the bras are fabulous, and I have thrown away all my conventional ones. However, as someone who isn't exactly "blessed" they're perfect, but I would have my doubts at their ability to keep a pair of D cups or bigger under control lol!