We all know that the beauty industry is dominated by a few corporations who own multiple major brands.
Estée Lauder for example, own 29 brands. Besides their flagship brand Estée Lauder, they own Clinique, Bobbi Brown & Mac to name just three.
Of course, there are differences across brands owned by the same company, but there are also a lot of similarities.
Those companies often put similar ingredients in both low-end and high-end products to save money. The products have the same active ingredients, but it is their different non-active ones, which give a unique scent, texture, colour etc.
High-end products are made using more expensive ingredients we are told, but the truth is they cost more because people expect expensive products to work much better than inexpensive ones and are therefore willing to pay more for them.
So, Q sells & promotes Bobbi Brown, but not the less expensive sister brand Clinique in the UK (though Q USA does -
http://www.qvc.com/cgen/render.aspx?qp=class|K993&rewrite=no)
Q promotes Gatineau, but not other Revlon products.
They elect to sell the most expensive brands of a given company.
With the launch of Elizabeth Arden recently and Perricone not long ago, it seems to me that Q is pricing me out of the game.
True they have launched Elizabeth Williams, but her prices are creeping up too.
The policy there seems to be reel them in and hike up the price.
They also have the ploy (and to me it is a ploy) of selling bundles that used to be about £30.00, but the price of those has gone up. I'm thinking of the recent Perricone & Elizabeth Arden TSV.
Throw in easy-pay and a bag ... SOLD!
I confess - I don't use any beauty product sold by Q. I've tried a few, but the fact that they do not list the ingredients puts me off. I've bought & sent back too many times. I buy from the High Street now.
Estée Lauder for example, own 29 brands. Besides their flagship brand Estée Lauder, they own Clinique, Bobbi Brown & Mac to name just three.
Of course, there are differences across brands owned by the same company, but there are also a lot of similarities.
Those companies often put similar ingredients in both low-end and high-end products to save money. The products have the same active ingredients, but it is their different non-active ones, which give a unique scent, texture, colour etc.
High-end products are made using more expensive ingredients we are told, but the truth is they cost more because people expect expensive products to work much better than inexpensive ones and are therefore willing to pay more for them.
So, Q sells & promotes Bobbi Brown, but not the less expensive sister brand Clinique in the UK (though Q USA does -
http://www.qvc.com/cgen/render.aspx?qp=class|K993&rewrite=no)
Q promotes Gatineau, but not other Revlon products.
They elect to sell the most expensive brands of a given company.
With the launch of Elizabeth Arden recently and Perricone not long ago, it seems to me that Q is pricing me out of the game.
True they have launched Elizabeth Williams, but her prices are creeping up too.
The policy there seems to be reel them in and hike up the price.
They also have the ploy (and to me it is a ploy) of selling bundles that used to be about £30.00, but the price of those has gone up. I'm thinking of the recent Perricone & Elizabeth Arden TSV.
Throw in easy-pay and a bag ... SOLD!
I confess - I don't use any beauty product sold by Q. I've tried a few, but the fact that they do not list the ingredients puts me off. I've bought & sent back too many times. I buy from the High Street now.
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