I've just been digging around re "awards". QVC themselves say:
QVC voted 5th most trusted brand in Britain
We beat the likes of Amazon, Virgin Atlantic and Waitrose to be named the fifth most trusted brand in a recent customer insights poll, proving we are a force to be reckoned with and a brand our customers can trust.
Award-winning Customer Care team
Our dedicated Customer Care team have a lot to celebrate after being recognised at the 2014 Top 50 Companies for Customer Services Awards, where we came 1st in Social Media Customer Service and in the top 20 for Customer Service calls.
The awards are based solely on mystery shopper results over a three month period, and we were up against tough competition: Asda, Barclaycard, Sky, British Gas, JP Morgan, Virgin and ITV.
This is on their website under Corporate Facts. The Customer Services Award was 2014 but they don't say when they came 5th in Most Trusted Brand, or who conducted the surveys.