Let's face it, we've all paid too much for something in the past, bought into a name because we've wanted to give ourselves a special treat, and a little lift. I'm going to generalise here most of us (those who don't have more money than they know what to do with) will pick something that tells the story visually - Eg, an iconic design like Liberty, Louis Vuitton, Laboutin or Tiffany. If you're not that bothered about having the real Mccoy, there are plenty of good fakes out there and plenty of lookalikes for a fraction of the price - usually regular high street prices.
Marla Wynne is not a "name" by any stretch of the imagination and from what I've seen it's below the standard of quality that one would expect from a midrange high street store in the uk, I'd actually go as far as to say that the some of the budget stores offer better quality of merchandise. So why would anyone throw their money away on something like this unremarkable scarf? I actually don't dislike it, in fact I quite like it but I wouldn't be prepared to pay more than £15 for it.
If I've paid over the odds for something, it needs to be obvious if that makes sense. So far, this scarf has got to be the biggest rip off I've seen so far on QVC