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Didn’t IW sell Aviator watches at much higher prices than this in the past?
Short story as it can get confusing as mentioning Volmax also involves Poljot, Aviator, Buran & Sturmanskie.
But basically different Aviator watches from different companies/brands, the Aviator watches on the old Ideal World are from Aviator SA, Switzerland, subsidiary of Volmax Company (Russia) to make Swiss Made Aviator watches.
Volmax also licensed the Aviator name to Scorpio Distributors ltd, who produce a range of affordable Aviator watches (Far East made) for originally duty free shops etc, but seem to be everywhere these days.