They pick their own version of the truth on this and other similar types of shopping channels. Essentially, for me, it goes back to their ethos of how to choose to present goods to the market they believe they are selling to. I’ve watched more than enough of this version of Ideal World to see the patronising, hard information free, wildly scaremongering and generally disingenuous way they to choose to do this, and to see quite clearly, their low opinion view of their typical buyer, which probably can be summed up as follows:-
Middle Aged or Older
Unskilled in using the Internet
Gullible in general
Settling regularly for a poor deal for want of knowing how to get a better one elsewhere
In other words….MUGS….