Another "new" range

Brissles said:

Yet another "scandi" marketed range hits the screen. Well, its remarkably like all the other "ranges" on qvc, same style prints and woolies by Kaffe.
Scandi is now beloved by marketing gurus, the very word conjuring up simple sophisticated styles with clean lines. Sadly on shopping channels it just looks the same cheap polyester ! and light years away from what a resident in Bergen, Stockholm or Copenhagen would wear - who are definitely more sophisticated than our population could ever be.

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TheFamousGrouse said:

Fashion's answer to Ikea.

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AndiK said:

I was literally just replying to say all the items all seem to have names like IKEA flat packs. Avelina, Lizza, Trina. I’m sure they’re the same as a bed head, desk and coffee table I had 20-odd years ago. Not seen a jumper called Billy (bookcase) yet.

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TheFamousGrouse said:

Just had a look at the range. Nothing original or attractive in my opinion.
Although some of the models resemble flat packs.

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AndiK said:

I daren’t look because it might release my inner b*tch. With QVC, it’s never far from the surface at the best of times.

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Brissles said:

Yet another "scandi" marketed range hits the screen. Well, its remarkably like all the other "ranges" on qvc, same style prints and woolies by Kaffe.
Scandi is now beloved by marketing gurus, the very word conjuring up simple sophisticated styles with clean lines. Sadly on shopping channels it just looks the same cheap polyester ! and light years away from what a resident in Bergen, Stockholm or Copenhagen would wear - who are definitely more sophisticated than our population could ever be.

Click to expand...