I don't think I've actually sat down and watched Ideal World for about a month now. I do dip in to the YouTube channel for a minute or so if I see comments on here about something that I want to go look at (and the YT stream lets you go back to any point during the past 12 hours, which helps with that).
But yeah… I feel a bit of a charlatan being in this thread now.
I used to have IW2 on as background noise a lot while I was doing other stuff (working on my laptop on the sofa, etc), but I've found IW3… too repetitive and borderline hysterical. IW2 had a main presenter and a variety of guest presenters and sometimes models or other participants (like the mute hunks on treadmills or vibraplates). The "conversation" was at least 2 way, there was laughter, a mix of voices, room for slip ups and general amusing stuff… And the products changed every hour, and often so did the presenters.
But 3 hours of wall-to-wall tat with Dr Edwards patronising the proles into buying DuChumps, a 4-pack of biros, and a 0.5 metre washing line, etc. Nah.
These days I stick on Talking Pictures TV instead.